Why are we switching to a subscription model?
The short answer: long-term business viability
We've been developing StockMarketEye for more than 10 years. During that time, we've seen at least 5 major
competitors close-up shop.
- Microsoft Money - MSMoney was a personal finance tracker, but had solid investment tracking features. It
was used by *lots* of people, but Microsoft pulled the plug anyway. We can only assume that their costs were
higher than their revenues.
- PSM (Personal Stock Monitor) - Was the gold standard for portfolio trackers in the 90s and early 00s but
went out of business in 2011 due to lack of sales. They also tried to sell the business, but didn't find any
takers. Their main problem was their business model - a one-off perpetual license ($50) and never any major
(i.e. paid) upgrades. They also had a very complete set of features but were unwilling to invest in new
technologies and advancements (such as creating a mobile edition or revamping the UI).
- Investoscope - A Mac only portfolio tracker that was available only in the Mac App store. For a niche
software product, this potential user base was too small to make it profitable. The developer worked on it
in his free time, but ultimately gave up on it. He also didn't embrace mobile apps or do much in the way of
- Google Finance Portfolios - More recently, Google announced their intention of stopping their portfolio
tracking features that were integrated into Google Finance. Like with Microsoft, we can only assume that
this free service was not bringing any real benefit to Google, but still costing them money to run and
- QuoteTracker - The author sold it to Ameritrade, who very quickly sun-setted it to try to force users
onto their “Sink or Swim” platform.
Conclusion: Each competitor had a flaw in their business plan which lead to little or no
profit, which in turn ultimately lead to the death of the product.
Long Term Business Viability
If there is one thing we very much want to avoid, it is the fate of competitors like PSM and
Investoscope. In order to do that, we need to avoid the mistakes they made. Both were
short-sighted in their business outlook. If StockMarketEye continues down the same path without thinking about
the future, it will also eventually end up the same way PSM and Investoscope did. We certainly don't want that
and we would guess that most StockMarketEye users don't want that either.
The subscription model is aimed specifically at avoiding that fate for StockMarketEye. It will provide a
viable, long-term future for StockMarketEye through a recurring revenue stream that will be the foundation of
continuing support, maintenance and future enhancements. That's good for us, for you, and for all
End User Benefits
With a subscription model, you always have access to the very latest features and fixes. You won't have to
wait for the next major version to have access to new features. We can release features as soon as they are
ready, rather than saving them up for months or years waiting for the next major version.
That also means we'll be able to bring out new features more quickly. There will be less development overhead
to worry about, which will improve the speed at which we can get new features into your hands.
We understand that some users are strongly opposed to subscription services. However, we think that our
conditions are fair (after your subscription ends you still have access to your data and can continue to
use most features) and the benefits mean you'll be able to keep your eye on your investments with
StockMarketEye for years to come.
1. When your subscription expires and you choose not to renew, you will no
be able to create any new watchlists or portfolios. This also means that importing new brokerage accounts will
not be possible (because the brokerage import creates a new portfolio for each brokerage account). Downloading
new transactions for existing portfolios (i.e. using the "Update from brokerage"
feature) will continue to work.